Clik here to view.
Business Case for Social Media
Social media is hot. Everyone’s doing it and everyone wants it. But how many marketers have figured out how to use social media to build their brand and drive revenue? Unfortunately, not nearly enough....
View ArticleClik here to view.
Barriers to Social Media Marketing
I saw a very good question today on LinkedIn Answers (great place to ask, answer and learn about things in your industry!) and thought it was worth writing about in my blog. The question was “Why...
View ArticleClik here to view.
Social Media: Shiny Object or Killer App?
While preparing for an interview I was reviewing questions I received from the journalist. One question was “how does your firm leverage social media?” It seems that social media is the latest shiny...
View ArticleClik here to view.
Social Media for Sales and Marketing?
How do you use social media to sell? This was one of the questions on LinkedIn Answers today (BTW LIA is a great forum for sharing insights with industry experts). Actually, this is the full question...
View ArticleClik here to view.
Twitter Best Practices for Social Media Marketers (Updated 2010)
For 2+ years I’ve been advising clients on how to use Twitter as a marketing platform. Surprisingly, it seems that most brand marketers still don’t get it. With the goal of doing my part to help the...
View ArticleClik here to view.
SOCIAL MEDIA STRATEGY
Success begins with a plan. Yet when it comes to social media, most dive in without a thorough understanding of objectives, platforms, tactics, requirements, responsibilities and metrics for measuring...
View Article
